Your website is often the first impression people have of your organization. If it’s outdated, difficult to navigate, or missing key information, it may actually be turning potential customers or supporters away.
Here are ten common signs that it might be time to refresh your website.
1. Your Website Looks Outdated
Design trends and user expectations change over time. If your site hasn’t been updated in five or more years, visitors may assume your organization isn’t active or current.
2. It’s Hard to Use on Mobile Devices
More than half of website traffic now comes from mobile devices. If your website is difficult to read or navigate on a phone, visitors may quickly leave.
3. Your Content Is Out of Date
Old announcements, outdated services, or expired events can reduce trust and make your organization look inactive.
4. It’s Hard to Update
If making simple edits requires technical help every time, your website may be slowing you down instead of helping you communicate effectively.
5. Visitors Can’t Quickly Understand What You Do
A good website should clearly communicate who you are and what you offer within the first few seconds.
6. The Site Is Slow
Slow load times frustrate visitors and can negatively affect search rankings.
7. You’re Not Showing Up in Search Results
If your website isn’t optimized for search engines, potential customers or supporters may never find you.
8. Your Branding Feels Inconsistent
If your logo, colors, and messaging don’t feel cohesive, your website may be sending mixed signals about your brand.
9. Your Competitors’ Websites Look Much Better
If competing organizations have more modern, easier-to-use websites, visitors may gravitate toward them instead.
10. You’re Embarrassed to Share Your Website
This is often the clearest sign. If you hesitate to send someone to your website, it may be time for an update.
If you’re considering updates to your website, we’d be happy to share ideas. Feel free to contact us anytime or request an evaluation of your website.
